Strategic Strategies

Featured Client: Sportfishing Islamorada.

The owner of Gold Reserve Charters called Strategic Strategies with a new business concept, to create a online directory focused on offshore fishing and related activities available in Islamorada Florida, via our content management system.  Sportfishing Islamorada also utilizes Strategic Strategies for their Bid For Placement Search Marketing, Hosting and their Social Media Marketing.

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Featured Client: KDA Industrial Design Consultants.

As one of Strategic Strategies newest clients, KDA Industrial Design Consultants started using Strategic Strategies for hosting, site maintenance, and content updates.  KDA Industrial Design Consultants also utilizes Strategic Strategies for their Bid For Placement Search Marketing, and their Search Engine Optimization (SEO).

Featured Client: Dubak Electrical Maintenance Corporation.

As one of Strategic Strategies long standing clients, Dubak Electrical Maintenance Corp. has used Strategic Strategies for redesign several times over the years, most recently incorporating several Web 2.0 features in their new website.  Dubak Electrical also utilizes Strategic Strategies for their broadcast emails, and their social media marketing. 

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You are here: Home On-Line Marketing
On-Line Marketing

The website has emerged as your primary point of contact with prospects and customers. It’s been elevated from simply being a single spoke in your overall marketing mix to being the command center of all things marketing. Most companies are aware of this shift, but still struggle when it comes to maximizing their web presence and devising or implementing an Internet marketing strategy that dovetails with their lead generation process.

We Do Everything Web

Strategic Strategies will help you define a web strategy that makes sense for your business. We will evaluate your current website and your competitive environment, as well as your sales processes and objectives. We will then work with you to improve your web presence either by totally revamping your website or making strategic enhancements to your existing site. We can help you with everything from information architecture, brand positioning strategy, interface design, content development, and content optimization to web development solutions with or without the use of a content management system. Or, if you have internal IT/web resources, we can provide you with our award-winning web design services and turn over the source files to your team so you can execute the development of your site in-house.

The Proper Care and Feeding of a Website

Your website shouldn’t just sit there and look pretty. It needs to be powered by an integrated marketing strategy so that it can actually generate new leads. Strategic Strategies will help you determine the appropriate Internet marketing strategy that will enable you to reach hard-to-find prospects precisely when they are looking for information about your product or service offerings. We understand that putting today’s Internet marketing strategies into play can be daunting. Our online marketing experts will help put all of the pieces together and transform your website into the business-driving machine that it is meant to be.

Strategic Strategies' Internet marketing services include:

  • Information architecture design and wireframe development
  • Website interface design
  • Web development
  • Content management systems
  • CRM integration
  • Search engine optimization packages
  • Local search engine optimization
  • SEO content development
  • Web advertising campaigns
  • Pay Per Click programs
  • Analytics solutions
  • Social marketing
  • Email marketing


Website Analytics PDF Print E-mail

Website Analytics

No website or advertising campaign is complete without the proper website analytics and metrics to measure the success of EVERY campaign element.

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E-commerce Development PDF Print E-mail

ecommerce development

Custom E-Commerce Development

Strategic Strategies is your one-stop source for outstanding e-commerce development and flawless customer service. Putting together a professional website for your business can seem overwhelming, so we break the process down into logical, simple steps, and walk you through every stage of development. That makes everything easy, painless and rewarding. Our experience in e-commerce website design, e-commerce web development and internet marketing provides you and your organization with the perfect combination for success. Our custom web solutions make accomplishing your internet goals and objectives easy and affordable. When it comes time to actually build your website we do everything with you and with your customers in mind.

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Email Marketing PDF Print E-mail

Email Marketing

Is your company collecting your customers’ email addresses? If not, you’re ignoring one of the most powerful opportunities to communicate with your customers!

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Social Media Marketing PDF Print E-mail

socail media marketing

Guiding a new maketing approach

Your company started a blog. That’s terrific! But how are you driving traffic and what are you doing to turn readers into prospects and then into customers? Your company is on Twitter. Way to go! But are you building a meaningful following of evangelists that will promote your company? How are you engaging an audience on Twitter and starting a conversation with them? Are you inadvertently turning them off with overly-commercialized tweets? Do you even know? Strategic Strategies answers all of these questions with our time-tested solutions. Our services are proven to produce results, driving traffic, sales, and revenue for our clients. Here are just a few of the ways we can help you get involved successfully with Social Media.

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Organic SEO Marketing PDF Print E-mail

Organic Search Engine Optimization

Ethical Organic Search Engine Optimization

At Strategic Strategies we take pride in providing outstanding consultation, creative/website development and customer service. We know that putting together a professional website for your business can seem overwhelming, so we walk you through every step in the process. This helps make creating your online presence easy, painless and rewarding. In today’s business world, you not only have to take on your real-world competitors within your trade area, you also have to go up against your online competitors in what can often be a global marketplace.

Search engines are the #1 resource for potential customers who are seeking information about the products or services your company offers. If search engines can’t find your website, neither can your prospects. Period.

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Web Design PDF Print E-mail

website design

Enhanced Web Design and Website Redesign

The question we are asked time and time again is “how often does a company really need to change its website design?” Here’s the simple answer: every two to three years. While it’s easy to think that a well-designed website should be able to remain the same indefinitely, that’s just not the case. The Internet is an ever-changing business environment and website design styles change as rapidly as the technology used to build them. If your site looks dated, then it probably is. That could mean you’re losing audience and sales opportunities simply because your online presence seems out of touch and outdated. When it comes to the web, looks matter. Out of fashion means out-of-touch. Contemporary means credible.

 

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Website Development PDF Print E-mail

website development

Website Development from Start to Finish

Whether you and your organization are completely up-to-date and web-savvy, or you want to be part of the online phenomenon but don’t know where to begin, our Strategic Strategies' web development team can help. With an abundance of skilled graphic designers, programmers, and project managers at our fingertips, we can deliver a high quality web site in a variety of programming languages, and we can do it quickly.

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Bid for Placement Marketing PDF Print E-mail

Bid For Placement Marketing

What is Bid For Placement Marketing?

Bid For Placement (BFP Marketing) is a term commonly used to describe search engine marketing programs that allow advertisers to choose one or more keywords and offer to pay a fee to Google or another search engine who link to the marketer’s site by clicking on that keyword. The marketer’s offer of payment competes against the offers of other marketers, with the highest bid-per-click earning the top ad placement for that keyword, the second-highest bid getting the second-highest position, and so on. The search engine tracks users’ clicks for each marketer and bills them at the rate the marketer bid for each click received. Although this is a popular way of obtaining better exposure on search engines and increasing visits to a website, bid for placement is also criticized by many marketers, because it assigns the best positions in search results to those who pay the most, rather than to those whose site is most relevant to the user’s search.

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News Flash

Did you know that Google is set to adjust it's Search Engine Algorithms ? 

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