Strategic Strategies

Featured Client: Sportfishing Islamorada.

The owner of Gold Reserve Charters called Strategic Strategies with a new business concept, to create a online directory focused on offshore fishing and related activities available in Islamorada Florida, via our content management system.  Sportfishing Islamorada also utilizes Strategic Strategies for their Bid For Placement Search Marketing, Hosting and their Social Media Marketing.

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Featured Client: KDA Industrial Design Consultants.

As one of Strategic Strategies newest clients, KDA Industrial Design Consultants started using Strategic Strategies for hosting, site maintenance, and content updates.  KDA Industrial Design Consultants also utilizes Strategic Strategies for their Bid For Placement Search Marketing, and their Search Engine Optimization (SEO).

Featured Client: Dubak Electrical Maintenance Corporation.

As one of Strategic Strategies long standing clients, Dubak Electrical Maintenance Corp. has used Strategic Strategies for redesign several times over the years, most recently incorporating several Web 2.0 features in their new website.  Dubak Electrical also utilizes Strategic Strategies for their broadcast emails, and their social media marketing. 

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Direct Mail Marketing PDF Print E-mail

Direct Mail Marketing

How do I use direct mail in an efficent way?

There was a time, many, many moons ago, when a decent mailing list and a simple straightforward postcard could deliver a profitable response. But not anymore. These days, direct marketing is a complex maze of postal regulations, selection and contact models and custom-designed mailers. It can be immensely profitable, but it can also get downright expensive in a hurry, with no guarantee of success.

Keeping your company “top of mind” with your target audience requires a year-round, sustained effort comprised of multiple tactics working in concert Direct mailers are generally an important part of that mix. A critical element for success is having foolproof lead management system in place, complete with a CRM (Customer Relationship Management) system. This way, your lists are your lists and you can count on them being clean, current and campaign-worthy.

Using Direct Mail and Your Website

Every direct mail campaign that Strategic Strategies creates is a part of a comprehensive, fully-integrated strategy. Our campaigns combine highly targeted direct marketing, usually a series of direct mailers, with email versions of the same messaging. E-marketing is distributed in tandem with every direct mail drop for added impact. We also insist on incorporating valuable, worthwhile calls-to-action into all direct mail campaigns, driving readers to either a landing page or microsite where they can easily gain more information and activate a purchase. These sites provide back-end analytics so we can accurately measure and manage lead conversions. It's direct mail on steroids — and it’s the reason Strategic Strategies' award-winning direct mail campaigns produce real bottom line results.

Our award-winning direct mail campaigns include:

  • Strategic direction
  • Lead management consulting
  • Concept development
  • Content development
  • Campaign design, creation and dissemination
  • Executive door openers and dimensional mailers
  • Creation and implementation of landing pages

 

 

News Flash

Did you know that Google is set to adjust it's Search Engine Algorithms ? 

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