How do I use direct mail in an efficent way?

There was a time, many, many moons ago, when a decent mailing list and a simple straightforward postcard could deliver a profitable response. But not anymore. These days, direct marketing is a complex maze of postal regulations, selection and contact models and custom-designed mailers. It can be immensely profitable, but it can also get downright expensive in a hurry, with no guarantee of success.

Keeping your company “top of mind” with your target audience requires a year-round, sustained effort comprised of multiple tactics working in concert Direct mailers are generally an important part of that mix. A critical element for success is having foolproof lead management system in place, complete with a CRM (Customer Relationship Management) system. This way, your lists are your lists and you can count on them being clean, current and campaign-worthy.

Using Direct Mail and Your Website

Every direct mail campaign that Strategic Strategies creates is a part of a comprehensive, fully-integrated strategy. Our campaigns combine highly targeted direct marketing, usually a series of direct mailers, with email versions of the same messaging. E-marketing is distributed in tandem with every direct mail drop for added impact. We also insist on incorporating valuable, worthwhile calls-to-action into all direct mail campaigns, driving readers to either a landing page or microsite where they can easily gain more information and activate a purchase. These sites provide back-end analytics so we can accurately measure and manage lead conversions. It's direct mail on steroids — and it’s the reason Strategic Strategies' award-winning direct mail campaigns produce real bottom line results.

Our award-winning direct mail campaigns include:

• Strategic direction
• Lead management consulting
• Concept development
• Content development
• Campaign design, creation and dissemination
• Executive door openers and dimensional mailers
• Creation and implementation of landing pages