Strategic Strategies

No website or advertising campaign is complete without the proper website analytics and metrics to measure the success of EVERY campaign element.

In today's world business owners and managers can no longer simply use a "gut feeling" to make strategical decisions about their website.  With economic factors effecting all of us, website marketing requires a bit more insight into a series of factors that happen every day on ones website.  You might be surprised in what you see happening on your site, how little the cost is to implement a website analytics package, and the low hanging fruit that is there just waiting to be picked and give a needed boost to your website's sales.

If you can Measure it, than you can Manage it

Using website analytics is no longer something that ANY website can do without. You need to have a mechanism in place in order to effectively measure your website traffic, traffic sources, visitor behavior and more. Using Analytics will help you answer some of the most basic KPI's (Key Performance Indicators) on your website allowing you to keep your eye on what is working for your website and what is not. Some website KPI examples are:

• How many visitors are coming to your website?
• How long are visitors on your website?
• Where did the visitors come from?
• What did visitors look at while on your website?
• How many leads or sales is your blog producing?
• How many evangelists and fans have Twitter and Facbeook created?
• What is the conversion rate for each of your social media tools?
• How much traffic am I really getting from my Google Adwords Campaign?

How do you translate data into strategies that drive YOUR business?

When you work with Strategic Strategies, we apply Six Sigma best practices to Define, Measure, Analyze, Improve, Control (DMAIC) your current marketing efforts. We examine your calls-to-action, and help you establish conversion goals. We review your website’s funnel conversion rate as well as the landing pages (entry points) that introduce customers to your website. Then, Strategic Strategies web analytics experts will teach YOU to read and understand your website analytics information, showing you how to use this information to increase traffic and improve your website performance. As you optimize your website’s performance by measuring the data and managing the results, you’ll see a measurable improvement in the return on your investment!

Using Website Analytics with the X-Factor

X-Factor strategies go beyond social networks, blogs, and micro-blog development. X-Factor strategies are the methods in which a company develops an explosive buzz by creating unique content that compels social media users to share it with their friends. X-Factor campaigns can include competitions, polls, scavenger hunts, videos, podcasts, celebrity endorsements, guest blog posts, and many other unique social media strategies that will take your company to the next level of marketing and PR.

Lets get your website analytics started!

The internet is a wonderfully powerful tool for marketing and brand building, if it’s used correctly. We have the skills and the track record to get you started down the right path, and keep you on the road to a successful and profitable experience. Give us a call or email us now to take your first steps in getting to know us and how our services and solutions that can help you build a powerful online presence using these exciting analytical tools. We will be here for you, every step of the way.