Don’t have an advertising department or ad agency? No problem. Strategic Strategies can provide you with all the creative support you’ll ever need, from strategy development through copywriting, art direction, even broadcast production. No matter where you are in the creative planning and development process, we’ll tap the skills and experience of award-winning marketing strategists and creative resources, recognized nationally and internationally for the excellence of their work. At Strategic Strategies, while we think of the web as the hub of all marketing, we believe you still need to be prepared both online and offline to reach your target market with your message. In fact, these days, traditional marketing is more like an extension of your online marketing strategy, rather than a strategy in itself. The goal of traditional marketing now is to engage prospects offline, and then connect and convert them online. This is why it’s essential that your traditional marketing strategies be integrated with effective online marketing strategies. |
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 What is Bid For Placement Marketing? Bid For Placement (BFP Marketing) is a term commonly used to describe search engine marketing programs that allow advertisers to choose one or more keywords and offer to pay a fee to Google or another search engine who link to the marketer’s site by clicking on that keyword. The marketer’s offer of payment competes against the offers of other marketers, with the highest bid-per-click earning the top ad placement for that keyword, the second-highest bid getting the second-highest position, and so on. The search engine tracks users’ clicks for each marketer and bills them at the rate the marketer bid for each click received. Although this is a popular way of obtaining better exposure on search engines and increasing visits to a website, bid for placement is also criticized by many marketers, because it assigns the best positions in search results to those who pay the most, rather than to those whose site is most relevant to the user’s search. |
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